It doesn’t take a rocket scientist to deduce that breezy island living inspired Wildfox’s Summer ‘12 collection, whose lookbook just landed on our desk (and stars the ever-enticing pink-haired model Charlotte Free, shot by The Cobrasnake himself, Mark Hunter). Titled “Sirene,” the collection is pretty much covered in seashells, starfish, rainbows and hearts and features a vibrant color palette with names such as Blue Lagoon, Sunshine, Pink Soda Seafoam, Conch and Nude Beach. 

“Our lives are more similar to fairy tales than we think, there is magic everywhere around us.  With sun kissed shoulders aglow and the smell of sunscreen and coconut oil in the air, Wildfox Summer ‘12 is to be pulled on over a bikini while drying off on the beach of a tropical island. This collection is for little mermaids everywhere who believe in their own fairy tale coming true,” Wildfox designers Emily Faultisch and Kimberley Gordon said in a media release.